| What do you get when you put together one of the world's most prolific, in-demand music producers, his manager and Japan's hippest street-wear designer? Two new labels that's what - Billionaire Boys Club and Ice Cream. The brainchild of Pharrell Williams (he of the Neptunes and N.E.R.D.) this collaboration with his favourite designer Nigo (founder of A Bathing Ape) has success written large all over it. BBC, as it's commonly known and its little brother Ice Cream both focus on luxe sportswear in limited editions with high-quality production. The designs are colourful, graphic and possess a unique sense of humour. Styles include T-shirts, polos, sweats, knits and denim, plus trainers - so all you billionaire boys out there will be well-shod as well as well-dressed. Only a few stores worldwide have got either label (including a UK exclusive at Harvey Nichols London) so you'd better be quick when the new collection arrives later this month... Sweatshirt (above left) £160, hat (above right) £85 and shorts (above right) £175. | 
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