10.30.2007

Estethica Announces New Sponsor

Estethica Announces New Sponsor

Monsoon and Accessorize have announced (w/c 2nd September) their sponsorship of Estethica – London Fashion Week’s much-acclaimed platform entirely devoted to the best in eco-sustainable fashion.

Estethica has been instrumental in raising general awareness and promoting the concept of sustainable fashion within the industry and to the public.

Monsoon and Accessorize have a long history in ethical fashion, being a founding member of the ETI, which ensures that suppliers uphold standards relating to working conditions, pay and employment rights. Monsoon and Accessorize pride themselves on their commitment to achieve sustained improvements within all aspects of the supply chain. Both brands also stock Fairtrade ranges, and Monsoon was the first high street clothing retailer to make Fairtrade Cotton available in all its UK stores.

Peter Simon, Chairman of Monsoon and Accessorize, is excited about the sponsorship.

He said: “We are delighted to announce we will be sponsoring Estethica at London Fashion Week.”

“Monsoon started 35 years ago selling hand-blocked printed and embroidered hand-loomed 100% cotton and silk clothing. Beautiful ethical fashion is very important to us so supporting such talented designers’ work is an inspiration to the whole industry.”

The design teams at Monsoon and Accessorize will also be working closely with the co-curators of Estethica to set up a mentoring programme for students who want to work in ethical fashion.

The company has also sponsored the official guide to Estethica, which is published by The Ecologist.

Peter Simon added: “We are proud that we are sponsoring this event where sustainable fashion brands can get maximum exposure. We have committed to sponsoring the exhibition for two seasons, with other on-going activity planned.”

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