11.06.2007

Filippa K's eco range

Filippa K is not staying behind and is offering eco friendly T-shirts branded with the Nordic Ecolabel. The range features T’s for men and women and is product with the lowest possible environmental impact. The new environmentally sustainable products are part of Filippa K’s Fall collection. The Nordic Eco-labelled garments are produced with organic cotton in purple, white, light gray and blue.

“With the Nordic Eco-labelled clothes Filippa K wants to show the company’s long term environmental way of thinking. As one of the first Nordic clothing brands we make garment with minimum environmental impact throughout all stages of the production process. This is a big step in the right direction concerning eco-clothes and it is just the beginning of our long term focus on environmentally friendly design”, says Maj-La Pizzelli, Product Director at Filippa K.

Conventional manufacturing methods mean that clothing and textiles are a serious environmental and health problem throughout the world. Large amounts of chemicals are used in all phases of production. Cotton is on of the world’s most sprayed crops often treated with very harmful biocides and defoliants. Furthermore, the textile industry uses large quantitative of water and energy, and produces large amounts of waste.

“It’s an important step for our work that Filippa K now produces according to the Nordic Ecolabel’s environmental requirements. We are an eco label that considers the overall environmental impact of the garment and controls everything from the cotton plantation to production and the finished garment”, says Ragner Unge, CEO at the Nordic Ecolabel.

The new range is available from Urban Outfitters, House of Fraser and other Filippa K sale points nationwide.

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