11.07.2007

Complete fashion wardrobe for Fall-Winter by Wills Lifestyle

ITC’s Wills Lifestyle announces the launch of the Fall-Winter Collection 2007-08. The nationwide chain of specialty stores offers a complete fashion wardrobe comprising - Wills Classic formal wear, Wills Sport relaxed wear, Wills Clublife evening wear and fashion accessories for both men and women.

The Wills Lifestyle Fall-Winter Collection is a classy expression of cutting-edge styles in tune with the international fashion mood. Globally this Fall Winter season is marked by a lively demonstration of stylish interplay of various textured patterns and weaves on ensembles. The season lays emphasis on the English countryside look with an increased use of hounds tooth inspired weaves.

Reflecting the onset of celebratory and festive season, innovative vibrant color story in different shades of blue, fuchsia, soft green and lavender is in this season. The sporty influence has been encapsulated in the garments worldwide in a riot of colors. Denims as against the grunge look of the past are getting cleaner and refined with more emphasis on fit and comfort. Skirts have made a come back with the international fashion ramp.

Detailing with special finishes is the key element of emphasis in high fashion design labels across the global ramps. Right from the customized buttons to broad collars to contrast cuffs, apparel has been crafted to stylish perfection. Wills Lifestyle’s Fall Winter collection reflects these international trends.

Says Mr. Atul Chand, Vice President (Marketing & Retail), “The Wills Lifestyle Fall– Winter collection brings the right mix of graceful and coordinated ensembles, featuring contemporary designs reflecting the cutting edge international trends, styled and accessorized to give you the look of this season”.

The new age corporate Wills Classic collection is a distinctive range created with elegant play of luxurious blends and textures such as Dobbies, Jacquards, monochrome and Satins upon finest fabrics like the Luxurious Italian cotton and poly wool lycra. The collection is rich and well defined with surface ornamentation, pleating, smocking and hand done pick stitch exploration.

The fashionably relaxed Wills Sport fall - winter line shows an influence of the soft rebels, a rage all over the world. Mix and match are the key drivers of this collection. Eclectic contrasts, layering and decorative details makes the collection bold and vibrant. Soldiery Trim focus, surface expressions, embellishments and contoured engineering makes the range for Men and Women truly contemporary.

For Men, the ensembles spans across vibrant shirts and tees, bold sportswear knits, cargos and shorts, all coordinated to represent the inspiration. For Women, the collection comprises stylish knitwear with sporty detailing, alluring skirts and fashionable Capri’s.

Inspired by allure and intrigue of the dark Wills Clublife is a glamorous and sexy collection that dresses up everything it touches. Sequins, metal embroidery with embellishments, crystal buttons and lace create magic in combination with razor sharp tailoring.

A heady mix of vibrant hues in satin, velvets and suede’s in irresistible patterns complement the glittering evening and day parties. The slim fits for men and the stunning silhouettes for women make it a must wear at every party.

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